Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the
most distinguished experts in the field of globalization. In The
Quest for Global Dominance they present the lessons from their
twenty-year study of over two hundred corporations. They argue
that, in order for a company to create and maintain its position as
a globally dominant player, executives must ensure that their
company leads its industry in the following four essential tasks:
* Identifying market opportunities worldwide and pursuing them by
establishing the necessary presence in all key markets
* Converting global presence into global competitive advantage by
identifying and developing the opportunities for value creation
that global presence offers
* Cultivating a global mindset by viewing cultural and geographic
diversity as an opportunity, not just a challenge
* Leveraging the rise of emerging markets especially China and
India to transform the company's growth prospects, global cost
structure, and pace of innovation
