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Reengineering Corporate Communication

E-BookPDFeBook
Verkaufsrang82602inWirtschaft
EUR80,24

Details

Weitere ISBN/GTIN9783031038389
ProduktartE-Book
EinbandeBook
FormatPDF
Format Hinweis1 - PDF Watermark
FormatE107
Erschienen am28.07.2022
Auflage1st ed. 2022
Seiten257 Seiten
SpracheEnglisch
IllustrationenXXIII, 257 p. 71 illus.
Artikel-Nr.38160681
KatalogVC
Datenquelle-Nr.5264234
Weitere Details

Reihe

Autor

Uwe Seebacher is a method and structural scientist. He holds a doctorate in economics and business administration and is Professor for Predictive Intelligence at the University of Applied Sciences Munich (Germany) and Professor for Marketing and Communications at the University of Applied Sciences for Marketing and Communication at Vienna (Austria). He has over 30 years of experience as a business angel and investor, consultant, leader but also an entrepreneur in the media, manufacturing, and service industries. He is a popular keynote speaker and panelist.

He has authored more than 50 books (in English and German) with many leading publishing houses, such as 'Assets-as-Service' (Springer Gabler, 2021), 'Data-driven Management' (Springer Gabler, 2021), 'Predictive Intelligence for Managers' (Springer, 2021), 'B2B Marketing Guidebook' (Springer, 2021), 'Marketing Resource Management' (AQPS, 2021), 'Leadership Development' (Linde, 2006) or 'Template-based Management' (Springer, 2020) and 'European Human Resource Management' (HBM, 2009).

For his innovative concepts and initiatives, e.g., with Allianz, the European Union, the Austrian Federal Economic Chamber, Bayer Leverkusen, and BASF, he received various awards, such as the Diskobolos Innovation Award of the European Chamber of Commerce and the 2016 Export Award of the Austrian Federal Economic Chamber.