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Huawei Goes Global

Volume II: Regional, Geopolitical Perspectives and Crisis Management
HardcoverGebunden
Verkaufsrang124309inWirtschaft
EUR139,09

Beschreibung

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China's technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating story of internationalization in an emerging economy. As one of the most powerful Chinese companies in the global economy, the largest global telecommunications-equipment producer and a leading consumer-electronics manufacturer, Huawei is a great example of the globalization of the Chinese enterprises in the twenty-first century.

In Volume I, scholars critically examine the rise of Huawei as a Chinese global enterprise from the political economy and public policy perspectives, as well as Huawei's development strategies, innovations, and talent management. In Volume II, multiple authors carefully study the growth of Huawei from regional and geopolitical perspectives, andits corporate communication and crisis management.

Within the framework of the trade conflicts between China and the US, controversies over economic sanctions, intellectual-property disputes, and espionage and cyber security concerns, this groundbreaking work makes an important contribution to both academic literature and the ongoing public discourse on Huawei.
Volume II is available here: https://www.palgrave.com/gp/book/9783030475635
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Details

ISBN/EAN/Artikel978-3-030-47578-9
ProduktartHardcover
EinbandGebunden
Verlag
Erschienen am14.10.2020
Auflage1st ed. 2020
Reihen-Nr.Markets
Seiten391 Seiten
SpracheEnglisch
IllustrationenXXVI, 391 p. 17 illus., 1 illus. in color.
Artikel-Nr.18279707
KatalogZeitfracht
Datenquelle-Nr.201073119
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Reihe

Autor

Wenxian Zhang is Professor in the College of Liberal Arts at Rollins College in Winter Park, Florida, USA.
Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and the Visiting Otto Mønsted Professor for International Business at the Copenhagen Business School, Denmark.

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