Screenwriting teacher and Hollywood guru Robert McKee offers a systematic approach to storytelling. He suggests abandoning the set of plots and creating a dramatic structure: choose a hero, among many events, find the most important one that disrupts the order of things, move on to overcome obstacles, bring things to a crisis, show how the hero decides, perhaps, on the only right step and starts act, and then either victory or ... final defeat - everyone is free to choose their own ending. This book is a bible for screenwriters and writers, but will undoubtedly be useful to public relations specialists, marketers and anyone who would like to learn how to tell interesting and, most importantly, convincingly.
