sales funnel is a marketing model that describes a customer's journey from first getting attention to purchasing a product or service. Building a high-converting sales funnel for business objectives is a key goal of the marketing department in any company, small or large. Best-selling author and creator of the StoryBrand method, Donald Miller, along with colleague J.J. Peterson, have developed a unique practical guide to creating effective sales funnels. They tell you what to do and in what sequence, what tools are best used at different stages of the funnel, so that customers remember your offer on the fly and turn into devoted fans of your brand. By following the recommendations of the authors and using the templates and algorithms from this book, you will learn how to create and adapt sales funnels for different target groups and products - and you will be able to take your company to the next level.
