Corporate Social Responsibility, Sustainability and Corporate
Citizenship are now essential elements of modern business.
Responsible Business is a vital "how to" guide providing
information on all aspects of the CSR process. This highly
accessible book is full of insights from those responsible for
implementing CSR strategy inside companies - whether as CSR
managers or at top management level - with coverage of all
the important aspects of CSR - from what a sustainability
manager's job involves, how to handle stakeholder dialogue, supply
chain management to auditing, CSR and the law, and communicating
CSR.
Divided into bite-size easy-to-read chapters complete with
practical checklists or "dos and don'ts", Responsible
Business provides perspectives across different
industries and sectors from running micro-finance at an
international banking group to CSR in small companies as well as
personal insights into a CSR manager's role in the automotive
sector, the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in the
corporate trenches, honed by managers driving CSR beyond academic
ideal to practical workplace results. This new book from Europe's
ICCA has it all in one place. A brilliant display of actual
corporate accomplishments, workable tools, and organisational
work-around strategies. Real stuff by real professionals."
--William C. Frederick, author of Corporation, Be Good!
The Story of Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication and
beyond is vital to the field of CSR, as well as to the
interdisciplinary fields and sectors that it affects in the private
sector, public sector and civil society. I suggest this book become
required reading for each sector."
--Mark C. Donfried, Director and Founder, Institute for
Cultural Diplomacy
